Finity Concept

December 13, 2015

I’m sure you don’t leave it too long between visits but if you haven’t taken yourself down to Finity Concept lately do yourself a favour!


I popped in and was lucky enough to watch the very accomplished Darren wave his magic wand throughout the store carefully positioning all the new, unique goodies throughout. It was a joy to watch his enthusiasm and excitement for everything ‘Finity Concept’.


I have two beautiful nephews who I love to spoil when I can, Darren’s gorgeous Mum, Lorretta showed me their range of toy cars. These aren’t your average ‘toy car’ though they are something really special. They are like nothing I’ve ever seen before, hand crafted to perfection and shiner than a brass button. They have outdone themselves down there this year. The beautiful old building is stocked with something for you, and your daughter, and you, and your husband, and you… if you get my drift (just in time for Christmas)


Did you know, Finity was established all the way back in 2007? It was the first of a new generation of retail in the West End precinct, they nurture their vision of creating a unique shopping experience in Geraldton from every aspect – the individually selected products they offer, to the amazing service and knowledge they supply.


I LOVE popping in for help with my ‘latest fashion’ and the best part about the experience, they are happy to tell me what DOESENT look good, as well as obviously what does. I will admit – I know enough about fashion as Darren knows about facials, so I tend to leave it in their hands. Its loads of fun too trying on all the new fashions. I love walking out with numerous new numbers & I respect being told what should be put back on the shelf.


When you walk through the entrance (if you can get past the interesting window displays) you will find a wonderful selection of National and International fashion labels for women; Camilla and Marc, Morrison, Mela Purdie, Joseph Ribkoff, Custom Made, Nobody Denim, amazing shoes from Italy and Spain, the most divine leather bags and wallets and beautiful artisan jewellery. A boutique selection of Perfumes from France and Italy, the most amazing candles from Voluspa, beautiful soaps from Florence … there’s so much… AND their giftware encompasses everything from a sideboard to a pot brush!


“So Darren, tell me a little about you?”



“I’m passionate about my business; I strive to always give it my best. I focus on quality and good design, I’m a two bob snob I can’t stand fakes. I have a secret (well not now) I have a thing for bags.. I’ve got too many it’s a worry! My dogs Ruby and Rufus; Italian greyhounds they are the perfect pet. My partner Peter is my soul mate.”






If you haven’t met Darren, or any of the beautiful friendly, caring ladies at Finity, Loretta, Sandy or Sue then get in there. You will be glad you did and I am pretty certain you won’t be leaving empty handed!


Much love, Tess x

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